Custom Research Solutions

Flexible and convenient for your target market panels: better results for you
With costs rising and response rates declining, the “push” model of traditional mail and telephone surveys is giving way to the “pull” approach, inviting and encouraging survey panels to respond online – on their own terms, at their own convenience.

In Web-based opt-in polling, the challenge for researchers is to design programs that meet clearly-defined survey goals while also speaking credibly to relevant consumer and stakeholder needs and interests. ZINC is a proven leader in Internet-driven research, with nearly a decade of experience. Our custom-designed online solutions use proven technologies and resources to drive timely, accurate data and insights, and feature a wide range of options to ensure optimal flexibility, including purchased access panel samples and coding for open-ended questions.