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Omnibus Solutions

Simple, affordable, reliable insights
Ideal for acquiring narrowly focused research samples, tracking longer-term attitudes and trends on a limited budget, and so much more:

Tracking intentions, issues, usage and attitudes
Assessing a product/service’s market potential
Determining market share
Profiling customers and users
Testing advertising concepts and campaigns
Evaluating programs and customer service
Brand positioning
Measuring and monitoring attitudes toward a matter of corporate or public policy

Pioneer: A national monthly omnibus representative of the US online population
Voyageur: A national monthly omnibus representative of the Canadian online population
Face Forward: An integrated Facebook research/engagement platform for engaging with Canada’s largest social network community

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Omnibus Solutions

Omnibus Solutions are ideal for acquiring narrowly focused research samples, tracking longer-term attitudes and trends on a limited budget, and so much more.

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Market Research
ZINC Research of Calgary provides onsite, quantitative and qualitative research services throughout North America.
Online Research
Leverage the Web to accelerate your organization’s decision-making and responsiveness.
Onsite Research
To get the real facts and an accurate feel for your markets, you need a sustained physical presence on the front lines, with nothing separating you from your customers, employees, stakeholders or constituents.

Turnkey Research Solutions
For onsite research – particularly suited to projects with tight quota environments or highly mobile audiences – ZINC offers complete turnkey onsite solutions.
Hybrid Research Solutions
ZINC has developed innovative hybrid solutions that combine computer-assisted telephone interviews (CATI), self-completed mail and Web methodologies into a single custom-built survey.
Data Collection Tools
Optimize your next research project using ZINC’s proprietary and industry-leading tools – proven reliability, cost-effective, easy to deploy & manage.

Custom Research Solutions
Flexible and convenient for your target market. Our custom-designed online solutions use proven technologies and resources to drive timely, accurate data and insights.
Omnibus Research Solutions
Ideal for acquiring narrowly focused research samples, tracking longer-term attitudes and trends on a limited budget, and so much more.
Face Forward
Face Forward is an integrated Facebook research/engagement platform – an ideal and increasingly essential complement to any organization’s overall research program.

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